Join Reliable Scale at the 2019 Calgary Stampede “UFA Cattle Trail”

Join Reliable Scale at the 2019 Calgary Stampede “UFA Cattle Trail”

For the 9th year, Reliable Scale will participate in the “Cattle Trail” with UFA.

Did you know that 39% of the Canadian beef herd lives here in Alberta? Throughout the 10 days of Stampede each year, we weigh thousands of people and answer hundreds of questions about how and why weighing is important to beef production.

Questions like…

  1. Why do you weigh cows?
  2. How often do cows get weighed?
  3. How much does a cow normally weigh?

The UFA Cattle Trail at the Calgary Stampede is a FREE onsite activation that connects the local beef industry and the public. The purpose is to show how beef goes “from pasture to plate.” The trail is made up of a number of booths from local industry providers where the different aspects of beef production are showcased. The UFA Cattle Trail gives visitors to Calgary Stampede an opportunity to see and learn where their food comes from. The interactive display area also showcases animals from a number of local producers to give visitors their first up close look at beef cattle and an opportunity to ask questions and take pictures.

Horse Mascot on Scale
Horse Mascot on Scale

Police on Scale
Police on Scale

Visitors on Scale
Visitors on Scale

The UFA Cattle Trail has five key messages:

  • People & Community – “We are an integral part of our community, creating a quarter million jobs while helping to feed Canada and the world.”
  • Food – “We produce wholesome, nutrient-rich beef that contributes to a healthy diet.”
  • Natural Resources – “We love and respect the land. We take great pride in caring for the Canadian landscape.”
  • Animal Health & Welfare – “We are dedicated to raising cattle with care and respect, under world-leading standards.”
  • Efficiency & Innovation – “We continually reduce the resources required to produce the great tasting, high quality beef we are known for world wide.”

If you find yourself on the Calgary Stampede grounds this year, come by, have a look, say hello and if you’re brave, step on the scale!


When: July 4: 5 p.m. – 9 p.m.
July 5-6, 8, 11-14: 11 a.m. – 9 p.m.
July 7, 9, 10: 9 a.m. – 9 p.m.

UFA Cattle Trail Map
Map: UFA Cattle Trail Location
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